The old playbook is crumbling.
The ground shifts beneath our feet.
Leaders with a strong core don’t just adapt, they redefine what’s possible.
Alive@Work Festival 2025 is a gathering of those who dare to lead differently.
Visionaries who question the unquestionable.
Creators who move hearts as well as numbers.
Rebels who believe that trust, empathy and values are not soft skills, but the hardest edge of leadership.
For one day in Sofia, we cut through the noise and break free from the busyness.
We meet face-to-face, without the titles and the filters. Human to Human.
We trade answers for curiosity and real conversations.
And we leave ready to lead on our own terms in the post-AI world.



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