Alive@Work Festival, 2025

Beyond the Old Playbook: Values-Driven Leadership in a Disruptive World

One day with three extraordinary voices in culture, values and emotional agility.
October 22, Sofia, Bulgaria

Richard Barrett in Bulgaria

The creator of the renown Barrett Values Model®

Richard Barrett in Bulgaria

The creator of the renown Barrett Values Model®

Join us for a day of bold ideas, deep human connection and the courage to lead from the heart.

Are you ready to lead differently?

The old playbook is crumbling.
The ground is shifting under our feet.
Leaders are called not just to adapt, but to redefine what’s possible - steady in their values, bold in their vision.

Alive@Work Festival 2025 is a gathering of those who dare to lead differently.

Visionaries who question the unquestionable.
Creators who move hearts as well as numbers.
Rebels who believe that trust, empathy and values are not soft skills, but the hardest edge of leadership.

For one day in Sofia, we cut through the noise and break free from the busyness.

We meet face-to-face, without the titles and the filters. Human to Human.
We trade answers for curiosity and real conversations.
And we leave ready to lead on our own terms in the post-AI world.

Meet Your Guides

Richard Barrett

Richard Barrett – Visionary of Conscious Leadership

A global authority on values-driven leadership, cultural transformation and the metrics of personal, cultural, and societal wellbeing. Richard is the creator of the Barrett Values Model®, a framework trusted by leaders and organizations worldwide to align purpose, values and performance.

For decades, from his early career at the World Bank to his work with leaders and teams in every corner of the globe, Richard has explored how human values shape who we are, how we lead and the cultures we create. His life’s work proves that when leaders live and lead through values, they can transform organizations, unlock human potential and generate lasting impact.

This is his first-ever visit to Bulgaria, a rare chance to learn directly from the man whose insights have inspired and guided thousands of leaders worldwide.

Larisa Halilović – TEDx speaker and globally recognized leadership coach

Larisa Halilović doesn’t just talk about values, she lives them unapologetically.

From navigating the chaos of wartime Bosnia to leading international teams in times of deep uncertainty, she knows that true leadership demands both courage and uncompromising honesty. Larisa has delivered keynotes and lectures at the WHT Leadership Programme at Oxford University, OSCE, Hague Academy for Local Governance, Forbes Centre for Women's Leadership, American Chamber of Commerce, Creative Mentorship Programme, ESG Summit and many others.

A two-time TEDx speaker and globally recognized leadership coach, Larisa challenges leaders to look hard at what “integrity” really means and to live their values even when it’s difficult, inconvenient, or unpopular.

Her sessions blend sharp insight, genuine human connection and real-world experience, with no “fake it till you make it” shortcuts, leaving you determined to lead with clarity, courage, and the power of your own truth.

Lili Meseșan – Architect of Emotional Culture

Lili Meseșan is Eastern Europe’s first Emotional Culture Deck certified consultant, Barrett Academy accredited, and an ambassador of applied compassion at Stanford’s Center for Compassion and Altruism Research and Education (CCARE). She blends over 25 years of corporate experience in complex, international environments with a deep commitment to emotional awareness, values alignment and human connection.

Still active in the corporate world, Lili also runs her own coaching practice, helping leaders and teams uncover what truly drives them, address hidden needs, and create cultures where emotions fuel behaviors, behaviors shape culture, and culture ultimately influences performance and results. Her work blends emotional awareness, motivation, imagination, and compassion, guiding individuals and teams to grow in alignment with their values and aspirations.

Through the Emotional Culture Deck, she helps leaders surface the real emotions present in their teams, transform those insights into meaningful actions and cultivate workplaces where people feel safe to express themselves, inspired to contribute and connected in ways that elevate both collaboration and performance.

This is your invitation to lead differently.

Alive@Work Festival 2025 isn’t about slides, speeches and theoretical ideas.
It’s about you, your values and the kind of leader you dare to be when it matters most.

This is where you step out of the noise, sharpen your compass and return with the clarity, courage, and human connection to lead on your own terms.

You’ll walk away with:

  • Your unshakable core - a crystal-clear map of your values and how to use them as your ultimate leadership advantage.
  • Culture in motion - the know-how to turn values into daily behaviors that people can see, feel, and follow.
  • Emotional mastery without the drain - tools to shape trust, belonging, and motivation without carrying the emotional weight alone.
  • You’ll be ready to:

  • Make decisions that cut through the chaos.
  • Build trust that holds, even under fire.
  • Guide your team through change while protecting energy and momentum.
  • Root your leadership in values that inspire people and drive performance.
  • Take Your Seat. Change Your Game. The people who change the world aren’t waiting for an invitation, they claim their place and make it count.

    Who Should Be in the Room

    This festival is for leaders ready to step beyond business as usual. Founders, executives, and culture-builders who want clarity, meaningful conversations and practical ways to lead in a world that never stops changing. If you’re ready to rethink leadership and build a culture people are proud to be part of, this is your room.

  • Entrepreneurs & Business Owners - ready to lead with both purpose and clarity.
  • Corporate Leaders & Managers - navigating complex teams and constant change.
  • Culture Catalysts (HR, People & L&D leaders) - driving trust, alignment, and meaningful impact.
  • Change-Makers & Visionaries - those challenging “business as usual” and shaping what’s next.
  • Team Leaders & Emerging Leaders - building the confidence and skills to lead on their own terms.
  • Your Day at a Glance

    Morning:"Leading with Values: How to Drive Results, Build Trust and Keep Your Best People."

    When the world won’t stop shaking, most leaders scramble for new strategies, new tools, new hacks.
    But the ones who thrive? They double down on something far more powerful: values and organizational culture.

    Your values are more than a compass. They’re the ground beneath your feet, the anchor that keeps you steady, decisive and trusted when everything else is shifting.

    Richard Barrett will show you how to use the Barrett Values Model®, trusted by leading organizations worldwide, to turn values into a measurable business advantage.

    You’ll walk away with:

  • The 7 Levels of Leadership and Organizational Consciousness - a practical lens to see what truly drives (or blocks) your culture and results.
  • Your personal values map - clarity on what guides your leadership and where blind spots may hold you back.
  • A culture maturity snapshot - understanding where your organization’s culture stands today, and what needs to shift to support your strategy.

    Business Impact: Faster, clearer decisions. Proactive and productive behaviors. Stronger, sustainable performance.

  • Afternoon:"From Inner Alignment to Cultural Advantage."

    Your organizational and team culture is shaped in every decision, every conversation, every unspoken signal you send.
    Larisa Halilović will show you how to turn the clarity you hold inside into visible, repeatable actions that others trust and that make culture a core organizational strength.

    You’ll learn how to:

  • Turn values into tangible behaviors that can be seen, felt, and reinforced.
  • Close the gap between what you stand for and what your people experience day-to-day.
  • Spot “values traps” where unspoken rules quietly undermine your stated values.
  • Embed values into the infrastructure of your organization, so they influence how strategic and aligned decisions are made.

    Business impact: Teams that believe in the culture because they can see it in action. Stronger alignment between strategy and execution. A workplace where values fuel performance at every level.

  • Closing:"Shaping the Emotional Culture: The Hidden Force Behind Results and Human Connection."

    Every culture has an emotional undercurrent. It’s there in the energy of your meetings, the mood in your hallways, the way people show up on Monday morning.
    Lili Meseșan - Eastern Europe’s first certified Emotional Culture Deck facilitator will guide you in making that undercurrent visible, intentional, and aligned with your values.

    You’ll explore how to:

  • Tune into your own emotional presence, getting clearer on your leadership intent and how your emotions drive your team.
  • Use the Emotional Culture Deck to surface the feelings, spoken and unspoken, that shape your team’s behavior and results.
  • Hold boundaries that keep your energy steady while staying genuinely connected to your people.
  • Shape a culture where trust and collaboration grow naturally, without taking on everyone’s emotional weight.

    Business impact: A healthier emotional climate, lower burnout, stronger collaboration, and a values-driven culture that sustains high performance over time.

  • Limited to 50 Leaders

    So we can keep it focused, personal and impactful.


    The Bold Mover

    Be among the first to commit and secure your place at the festival. Make a move by Sept.22, 2025.
    €301 / 589 BGN (per person,)

    Standard Pass

    Join as an individual leader and experience the full day of learning, tools, and connections.
    €332 / 650 BGN (per person)

    The Power Duo

    Come with a colleague or partner and walk away aligned, inspired and ready to act together.
    €281 / 550 BGN (per person)

    The Culture Catalysts

    Bring your team to share the experience, build common language, and return to shape culture together.
    €255 / 500 BGN (per person, min. 3)

    This Is Where It All Comes Together

    A full day in English (no translation provided).
    Lunch and coffee breaks included.
    Space to pause. Time to connect.

    It’s not just a workshop.
    It’s not just a training.
    It’s not just a networking event.
    It’s all of it and more.

    A festival of minds and hearts, where leadership is redefined through the values that make us human.