So how do you convince your customers to buy your products and services?
You tell them what you stand for in life and in business. You solve their problems and meet their needs through your products and services. You explain how you are different from others. You give them a list of features and benefits. You communicate clearly and with passion.
You can teach your employees to communicate the same way with peers and customers and ultimately strengthen your employer brand as well as your product brand. The question is how to make this a part of your organization’s DNA.
The key is to align your employer brand with your product brand.
When you think about it, it all sounds perfectly natural. Get your employees to love your corporate brand, so they can operate at high levels of motivation while living the brand message in a congruent way within the organization itself.
However, way too often we neglect the value of teaching the core brand message to our employees, rushing to immerse them into operational matters. You can use five simple and effective strategies to align your employer brand with your product brand. Here are a few suggestions from our team at People Portal.