Storytelling in Business

As a business leader, how often do you happen to find yourself in a conundrum?

  • Do you struggle getting your message across?
  • Do you find it difficult being heard, remembered and being able to leave a long-lasting impact on your audience: customers, employees, partners?
  • Do you encounter the need for a story that unites employees and gives purpose and direction?
  • Do you want to improve your products and services and expand your business?

Stories constitute the single most powerful weapon in a leader’s arsenal.”
-Dr. Howard Gardner, professor Harvard University

If you struggle with the daily grind of running your business, Storytelling might be the right tool for you to excel in Sales, Team Management, Marketing and Product Development?

Storytelling supports business owners, business and product managers, StartUp founders, consultants and everyone like you on the journey to:

What you’ll learn?  

During this workshop you will:

Who is my Trainer

Angelina Penkova

Angelina has worked in PR, Media Analytics and Marketing for the past 15 years. In 2013, she founded her first company in the area of marketing consulting. Most recently, she has co-founded two new ventures, People Portal being one of them. Angelina has worn many organizational hats: as an employee, a line manager, a freelance consultant, and a business owner.

Her diverse and hands-on experience spans dozens of medium and large organizations and hundreds of people.

At People Portal Angelina helps organizations on their journey to becoming beehives of collaboration and shared vision, ultimately leading to business growth and work satisfaction.

Full program

November 2,
9.00 - 17.00 h

Once upon a time: Why it is critical for businesses to start telling stories (The fundamentals of a good story and practical exercises) People are doing business with People: Personal stories as a basis for business stories Practical work: Creating your company story for  your “About Us” web page Storytelling as a Leadership Tool: How to tell stories that motivate and engage employees and coworkers. Group work: Storytelling as a Leadership Tool

November 3,
10.00 -17.00h

The Customer Journey: Creating Product/Service stories that transform the lives of our customers Practical Work: Creating the customer experience Selling through Stories: Crafting convincing messages and presentations Practical Work: Selling through Stories

Price & Registration

Early bird
290 BGN
(before tax)

until October 20th

Regular price
375 BGN
(before tax)

until November 2

For Groups
290 BGN/person
(before tax)

of 2 people or more