Storytelling for HR

28-29 Nov. 2019
The Generator - Center for Design and Co-operation

Storytelling is a way to connect heart-to-heart and build brands people want to belong to.

As Someone who works with People do you feel the need to ... ?

Become an influential communicator
Tell authentic stories that inspire and move people from words to actions
Craft job descriptions and postings that attract the best talent for the company
Design onboarding experiences to enhance belonging and engagement
Create strong employer brands
Design communication strategies that support internal developments.

Welcome to Storytelling for HR!

We created this two-day training workshop to help business professionals craft powerful stories.

As human beings we tell stories every day. This is how we connect and make sense of the world around us. In business context storytelling helps leaders and organizations give strategy a human face and bring it to life, unite employees and teams around a common purpose and shared direction. Storytelling is a way to connect heart to heart and build brands people want to belong to.

The promise of Storytelling for HR

This workshop will help business visionaries, founders, managers, HR professionals, team leaders and everyone who wants to understand and practise the art and craft of storytelling in the workplace to build motivated and high-performing teams.

During this training, you will gain knowledge and skills about:

Crafting company stories that motivate candidates and employees
Helping candidates understand and relate to your company purpose, culture and values
Inspiring employees to create personal meaning within the company’s vision
Engaging employees on a journey that unlocks their human potential
Communicating change and navigating employees in times of change
Bringing company values to life and shaping values-driven behaviors

DOWNLOAD a presentation about this workshop in:

English Bulgarian

Full program

28 Nov. 2019

13.00 -13.30 Registration 13.30 - 14.30 Introduction: The value of storytelling in organizations. The neuroscience of storytelling: how it makes us feel, learn, memorize and retell. 14.30- 15.00 What is a story and what is not. 15.00 - 15.15 Coffee break 15.15 - 17.00 Story structure. Key components of story. The 7 story plots: which one is your business telling. The 12 archetypes - a framework to explore individual personality and organizational behavior. 17.00 - 17.15 Coffee break 17.15 - 18.00 Your 3-step workflow to telling stories: finding, crafting, telling. Stories for recruitment, onboarding, stories for communicating values & culture. 18.00 - 19.15 Crafting your first story.

29 Nov. 2019

9.30 - 10.00 Registration 10.00 - 11:00 The VALUE story 11.00 - 12.00 The FOUNDER story 12.00 - 13.15 Break 13.15 - 14.00 The CUSTOMER story 14.00 - 14.45 The PURPOSE story 14.45 - 15.05 Coffee break 15.05 - 16.30 Using story to increase self-awareness and bond with others. Finding your own immersive and engaging stories. 16.30 - 18.00 Tips and tricks for your storytelling journey: depicting compelling characters, weaving emotion and deep point of view into a story, creating stakes for your characters, building capitvating worlds. 18.00 - 18.30 Business Campfire

Price & Registration

Early bird

440 BGN
(before tax)

Until October, 25^th

Regular price

538 BGN
(before tax)

Until November, 25^th